Nicholas M. Kyprianou
Strategy. Content. Impact.
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  • B2B Thought Leadership

QA & Microsoft Visual Studio

A co-marketing campaign that turned developer tools into cinematic content.
Built around a spy/noir creative concept across three content themes and two markets.

  • May 2025 - June 2026
SOCIAL STRATEGY CONTENT CREATION LINKEDIN MARKETING PERSONAL BRANDING AUDIENCE GROWTH
SOCIAL STRATEGY CONTENT CREATION LINKEDIN MARKETING PERSONAL BRANDING AUDIENCE GROWTH
  • Situation

QA had an ongoing co-marketing relationship with Microsoft Visual Studio. The challenge was standing out in a saturated developer content space without defaulting to generic AI messaging or product-first copy.

  • Task

I led creative concept, copy, and stakeholder management end-to-end. That included QBR reporting for Microsoft contacts and coordinating content that ran on both QA’s channels and Microsoft’s own.

  • Action

Developed a spy/noir creative concept as the campaign through-line. Three themes — VS Agent, MCP, and GitHub Copilot — each with its own carousel and visual direction. The MCP theme produced Eyes on You, built around the idea that something was already operating inside your stack. Co-produced the Bits & Pieces podcast on Microsoft Visual Studio’s own channel, positioning QA as the learning layer inside the VS subscription. Every piece drove traffic to Microsoft Visual Studio’s sign-up page.

  • Result

The MCP carousel drove 56,891 reach and 126,685 impressions on LinkedIn at 4.07% CTR and $0.08 CPC. On Facebook, the same content hit 10.34% CTR. The VS Agent post pulled 19,818 reach and 4.57% CTR. QBR reporting delivered to Microsoft stakeholders. LinkedIn’s average CPC sits at $3 to $5. This campaign delivered it at $0.08.

Featured Project

PROJECT

Microsoft Visual Studio

TIMELINE

May 2025 - June 2026
Cost Per Click
0 $
LinkedIn Paid US · Carousel
CTR
0 %
LinkedIn Paid US · Carousel
CTR
0 %
Meta US · Carousel
Impressions
0 K
LinkedIn US · Carousel

Creative Highlights

MCP Carousel Eyes on You
Visual Studio 2026 Announcement
Bits & Pieces Podcast
Episode 6 - Microsoft Visual Studio & Cloud Academy (QA Ltd)
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