Other Projects
Some campaigns run for months. Some go live in hours. Below is a selection of additional work spanning content series, event coverage, product launches, and influencer campaigns across multiple social channels in the
- UK, US, and France. Different briefs, different markets, same standard.
QA Ltd
1. The Fox Business / Viewpoint with Dennis Quaid TV segment
222,350 total impressions across the week on QA Ltd’s LinkedIn, a 56% lift above the January daily average. The Scotland Apprentice of the Year post hit 34.49% engagement rate with 2,628 engagements. The Generation UK carousel drove 23.3% engagement rate and 21.11% CTR. Partner posts from Atos, Capita, and the CEO drove independent amplification beyond QA’s own channels. The week landed in print in the Sunday Times.
3. ELA (Expert Learning Assistant) Launch
Social content for the launch of Ela, QA’s AI-powered expert learning assistant. Announcement posts, explainer content, and ongoing promotion built to introduce a new product to an existing audience; clearly, without the jargon.
4. AI (content, campaigns, and series)
AI wasn’t one campaign. It was a constant. Webinar series, Academy launches, skills gap reports, trend posts, pilot program content, thought leadership, and product announcements. All built and published across LinkedIn, Facebook, and Instagram in the UK and the US. Month after month, across every format, the brief demanded.
5. people & Thought Leadership
Recognition campaigns celebrating QA’s top-performing portfolio directors across two award formats, alongside a LinkedIn article pipeline repurposing expert video and blog content into long-form editorial. Carousels, nomination posts, awards coverage, and articles written and published consistently across QA Ltd and QA North America.
Skeepers
1. Carousels
A series of carousels built to position Skeepers as the authority on UGC and influencer marketing. Topics ranged from beauty trends and consumer behavior to data-led UGC strategy and BFCM campaign content. Written in English and published across the Skeepers LinkedIn & Instagram accounts in the US market.
QA Ltd
1. The Fox Business / Viewpoint with Dennis Quaid TV segment
222,350 total impressions across the week on QA Ltd’s LinkedIn, a 56% lift above the January daily average. The Scotland Apprentice of the Year post hit 34.49% engagement rate with 2,628 engagements. The Generation UK carousel drove 23.3% engagement rate and 21.11% CTR. Partner posts from Atos, Capita, and the CEO drove independent amplification beyond QA’s own channels. The week landed in print in the Sunday Times.
